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This study’s goal is to look at how social media affects customer behaviour in digital marketing, with a particular emphasis on the engineering and project management sectors. By studying the ways in which social media affects consumer behaviour and the ramifications for companies and practitioners in the sector, the study intends to fill a research vacuum. A qualitative technique employing in-depth interviews with experts in the engineering and project management fields was selected as the study methodology. Thematic analysis will be used to examine the data obtained in order to find important themes and patterns in the replies. In the literature review, it is emphasised how important social media is to digital marketing and how it affects consumer behaviour. The review points out the gaps in the current literature and identifies the theories and models that are pertinent to the study issue.
The study’s findings, including the major themes that arose from the data analysis, are presented in the findings and discussion section. The results are also explained in this part, along with their consequences for companies and practises in digital marketing, as well as for teams in engineering and project management. The study’s main conclusions are outlined in the conclusion and recommendations section, which also analyses the study’s shortcomings and makes ideas for more research. Along with implications for engineering and project management teams, the section offers recommendations for businesses and practitioners of digital marketing.
Overall, this research sheds light on how social media affects consumer behaviour in digital marketing and what it means for companies and professionals in the engineering and project management fields. The study’s conclusions and suggestions might influence digital marketing tactics and strategies in this industry.
Research Proposal – The role of AI in the selection processes of skilled employees.
Topic- The role of AI in the selection processes of skilled employees. Aim- To analyse the impact...
Mental Health Issues
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