What am I required to do in this assignment?
Using an infographic storyboard and develop a marketing strategy for an event/destination. You must produce a
rationale for your strategy. You should also show you have considered your target market and you understand
your consumers.
What do I need to do to pass? (Threshold Expectations from UIF)
 Clearly illustrate marketing strategy through the use of storyboard.
 Adequately evaluate the effectiveness of marketing communication strategies within tourism and events
How do I produce high quality work that merits a good grade?
 Attend regular lectures
 Engage in discussions with your lecturer
 Prepare to read extensively and be in the ‘know’ of the recent events that impact on travel
 Do you homework e.g. read whatever your lecturer ask you to read
 Check your references and use academic sources to support your work
 Adhere to the Harvard Referencing style
 Attend relevant Study Hub workshops
 Check your spelling and grammar
 Think critically and ensure your ideas are flowing coherently
How does this assignment relate to what we are doing in scheduled sessions?
Please refer to your Teaching Schedule and follow week by week topics. All the topics covered in your schedule are related
to your assessments.

How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.