1. Introduction

Choose a global private sector company that competes internationally in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders) and state its strategic aims within a chosen timeframe.      

2. Global drivers analysis

Using Yip’s Global Drivers model, undertake analysis of the industry environment in which the company competes.

3. International entry strategy

Identify and discuss the advantages and risks associated with the mode of entry to international markets adopted by your chosen company.  

4.   Globalisation

Critically discuss the benefits and challenges associated with the development of market globalisation for your chosen company.                  

5. Conclusions

Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case.

6.Referencing

Provide a full reference list properly set out in Harvard style