Title: Critical evaluation of international marketing strategies of
Fast fashion brands H&M and Zara in different countries

Notes:

(1) Students must use the relevant theories learnt in this module
so far.

(2) The essay must cover examples of developed and emerging
markets

(3) Identifying best practice and the key factors that can be
learned from both successes and failures of these brands. The
next slide provides an overview of the assessment
requirements.