SUMMATIVE ASSESSMENT (2)

This document contains all details for the second summative assessment: Individual Report, please
read through the whole document carefully. Summative assessment is used to check the level of
learning at the end of the course. Itis summative because it is based on accumulated learning during the
course. The pointis to ensure that students have met the learning outcomes for the course and are at the
appropriate level. It is the summative assessment that determines the grade that you areawarded for the
module

ASSESSMENT 2: Individual Report (70% of total grades): 3500 (+/-10%) Words
The table below specifies the associated deadlines:
Summative
assessment

Weighting Deadline Feedback

Individual
coursework

70% 7

th April 2023 at 9pm Within 15 working

days

Before you submit your work for final grading, please ensure that you have accurately referenced
the work. It is your responsibility to check the spelling and grammar. If you have submitted a
formative or draft assessment (to your seminar tutor ), you will receive feedback but no grade.The
comments should inform you about how well you have done or tell you about the areas for
improvement. All assignments should be submitted online unless specified in assessment briefs.

4

MGT3123 Assessment 2: individual Report (70% of total grades)
2.1 Assessment brief:
Imagining that you are the global/international business strategy advisor appointed by global/ International
Company (e.g. Apple INC. Coca-Cola, Starbucks, Nike, H&M, etc.) to provide a business report for its
company on one of its existing host country ( its subsidiaries) markets.
1) analyze the internal and the external strategic environments,
2) discuss entry strategy in the host country (it is the new chapter for the cohort this Year)
3) review the company’s performance so far in the host country market,
4) forecast further development potential in the host country market in next 5-10 years,
5) and advise the company on its future investment strategies in the global market.
2.2 Specifications (structure and format) for report submission
• Report should be developed up to a professional standard. The following specifications
are necessary:
2.2.1 Structure

o Table of contents (with Chapter headings and page number)
o Table of figures and/or tables (if applicable, with the heading and page number
-Figures and tables should be labelled (on the of Figures and tables) and referenced (on
the bottom of Figures and tables)
o A maximum of 3500(+/-10%) words (excluding reference list and appendix)
o Word processed on A4 paper with a font size of 12 Times New Roman
o Leave 2.5cm (1 inch) margin on both the right and the left side of the page
o Use 1.5-line space
o Number pages continuously
o Label all tables, figures, and so on
o You should use the Harvard System of Referencing (in alphabetical order of
author) for your references. For information on this please refer for example to (a
copy of this file can also be found in My Learning):
https://libguides.mdx.ac.uk/business/referencing;
http://ezproxy.mdx.ac.uk/login?url=http://www.citethemrightonline.com

2.2.2 Format

The Front/Cover page must conform to the standard format
o Make sure you have a cover page on your individual report with the following

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MGT3123 Assessment 2: individual Report (70% of total grades)

Information
1) Middlesex University Business School
2) The module title and code
3) Your individual report titles (e. g. Analysis Apple global business
strategy in Chinese Market)
4) Student Number only (please do not include student names)
5) Your seminar Tutor’s name: e.g. Dr Qiuping Li
6) Your module Leader
7) Date of submission

2.3 Individual Report Guidelines
2.3.1 Topic:
Imagining that you are the global / international business strategy advisor appointed by global/ International
Company (e.g. Apple INC. Coca-Cola, Starbucks, Nike, H&M, etc.) to provide a business report for its
company on one of its existing host countries (its subsidiaries) markets. how COVID-19 is affecting the
company business. You are asked to 1) analyze the internal and the external strategic environments, 2) discuss
entry strategy in the host country, 3) review the company’s performance so far in the host country market, 4)
forecast further development potential in the host country market for next 2-5-10 years, and 5) advise the
company on its future investment strategies in the global market.
2.3.2 The below is selected company name list for MGT3123 individual coursework (but not
limited to the following companies)
Mobile Phones / Networks
Samsung
Apple Inc.
Huawei
Vodafone
Technology
Amazon
Alibaba
Microsoft
Hair
Packaged Food
Unilever
Nestlé SA

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MGT3123 Assessment 2: individual Report (70% of total grades)
Mondelez International Inc.
Mars Incorporated
Soft Drinks + Bottled Water
Coca-Cola

Fast Food and Coffee Shops
McDonald’s Corporation
Yum! Brands, Inc. (Pizza Hut, Kentucky chicken)
Domino’s Pizza
Starbucks
Mixed Retailers / Department stores / Home and Garden
Ikea
Marks &Spencer (10% international)
Retail: Clothing / Apparel / Footwear / Sportswear
Nike
Adidas
Next
Industria de DiseñoTextil, S.A [Inditex (Zara)]
Hennes & Mauritz AB (H & M)
ASOS
Retail: Grocery / Supermarkets
Wal-mart
Tesco PLC
Aldi
Carrefour
Beauty and personal care / Perfume and Cosmetics
L’Oreal
Estee Lauder
Coty
Consumer Health / Pharmaceuticals
GlaxoSmithKline Plc (GSK)
Johnson & Johnson Inc (Consumer Health)
Pfizer Inc

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MGT3123 Assessment 2: individual Report (70% of total grades)

Airlines
Air France
British Airways / International Airlines Group
Deutsche Lufthansa AG
Easyjet
Ryanair Holdings
Tourism / Travel / Travel Intermediaries
TUI Travel Ltd (Thomson)
Thomas Cook
Hotels / Lodging /Travel and Tourism
InterContinental Hotels Group Plc
Accor UK Ltd
Hilton Worldwide