MAR036-6 – Brand Communication and Reputation Management

University

University of Bedfordshire



Subject

Management

Module Code

MAR036-6

Brand Communication and Reputation Management

What am I required to do in this assignment?

With reference to a live project company (one business from the live project list), please undertake the following tasks:
1- Outline at least one reputation management issue of the company (350 words / 10%).

2- How do you think the company could respond to that issue in its approach to brand communications? (2,500 words / 70%)
– provide a critical analysis.
3 – Based on your findings above outline a set of practical and measurable guidelines (including at least 5 KPIs you identified that are specific for the company) including 3 relevant points on how to manage the company’s approach to climate change (using brand communications and reputation management concepts) going forward (650 words / 20%)

The live project companies will be communicated at the start of the teaching block.

What do I need to do to pass? (Threshold Expectations from UIF)

– Compare and contrast PR responses to contemporary cases of crisis handling and reputation management.

– Construct a set of guidelines for effective crisis handling in a contemporary media and social context.

How do I produce high quality work that merits a good grade?

– Attend the meeting with the live project companies.

– Attend the in-class assessment tutorial.

How does assignment relate to what we are doing in scheduled sessions?

The guided learning activities are developed specifically to allow you to apply learning to the assignment.