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M518 International Marketing

University

GISMA BUSINESS SCHOOL

Subject

International Marketing

Module Code

M518
M518 International Marketing

Details will be disclosed at the beginning of the exam (see above).
Poster: You have to create a poster summarizing the international
marketing strategy of a given company on one page (poster). You can
work in teams of up to 3 people – the contribution of each team
member has to be clearly indicated.
Podcast: You will be challenged to comment on a recent development
of a given company. Analyze the status quo and propose a future
strategy in a podcast. You can work in teams of up to 2 people. The
contribution of each team member has to be clearly specified. The

maximum length of the podcast (sound file, MP3) shall not exceed 5
minutes.