Task A: LUBS5232M International Strategic Management
During the international strategy simulation, your team has been involved in developing
an international strategy to boost long-term growth and profitability of a start-up

company. Your team has operationalised your international strategy by setting (and
revising) targets and implementing decisions over a simulated six-year period. This
includes all relevant opportunities associated with host country (or countries) selection
and the development of business operations in that country (countries).

Considering your team’s key strategic choices made during the international strategy
simulation and using relevant theory-informed insights and analytical frameworks from
LUBS5232M, critically evaluate to what extent your team may have facilitated (and/or
inhibited) value creation for the focal start-up company.
It is essential that your answer addresses the four key points below:
1. Provide an analysis of the strategic thinking process involved during the simulation
(i.e. strategy analysis -> strategic choice and formulation -> strategy implementation)
2. Provide an assessment of some of the most important choices you made during the
simulation. For example, why did you choose to enter country A rather than country B
and what were the consequences of that decision? Why did you invest in a particular
function (such as marketing and R&D) and why did the investment positively or
negatively influence growth?
3. Analyse how the choices and strategy created value, and why some of your team’s
choices may have failed to add value (i.e. in terms of key performance indicators).
4. Demonstrate critical use of theoretical insights and analytical frameworks to assess the
strategic, competitive and performance implications during the international strategy
simulation.

Task B – LUBS5233M Debates and Controversies in International Business
During the international strategy simulation, your team has been involved in developing
an international strategy to boost long-term growth and profitability of a start-up
company. Your team has operationalised your international strategy by setting (and
revising) targets and implementing decisions over a simulated six-year period. This
includes all relevant opportunities associated with host country (or countries) selection
and the development of business operations in that country (countries). Considering your team’s key strategic choices made during the international strategy
simulation and using relevant theory-informed insights and analytical frameworks from
LUBS5233M, critically evaluate the ethical consequences of your host country and
foreign operations choices. Reflect on the ethical decision making considerations within
your team. It is essential that your answer addresses the four key points below:
1. Explain and provide an analysis of the ethical decision-making process involved
during the simulation period.
2. Provide an assessment of the ethical considerations you made when selecting a host
country and the associated foreign operations?
3. Analyse why (and why not) the country entered and the associated operational
decisions across functions created ethical dilemmas.
4. Demonstrate critical use of theoretical insights and analytical frameworks when
explaining the ethical implications of your choices.