Introduction: choose a global private sector company in a distinct industry
sector. Provide a brief overview of the company (Main activities,
product/market portfolio, market share, competitors, key stakeholders,
strategic aims and timeframe for analysis).
(10 marks)

Global Drivers: using Yip’s model undertake an analysis of the industry
environment in which the company competes.
(20 marks)

Entry mode analysis: Identify and discuss the advantages and risks
associated with the mode of entry to international markets adopted by your
chosen company.
(20 marks)

Globalisation: Critically discuss the benefits and challenges associated with
exploiting the development of market globalisation for your chosen
company.
(40 marks)

Conclusions: Identify and summarise the key issues and findings that have
emerged from your analysis and discussion of the case.
(5 marks)

References: provide a full reference list set out Harvard style
(5 marks)