Instructions

1. Wordcount:atleast2,000words–referencesareexcludedfrom the wordcount;

2. Donotplagiarise:anysimilarityindexabove20%willbepromptlyreportedas academic misconduct;
3. Titleyouranswers,forexample:AnswertoQuestion1orAnswertoQuestion2;

4. DonotemailmeIfyouneedextratime,butratherapplyforExtenuatingCircumstances;

5.    Deadline:Friday10thofNovemberby23:30GMT/UTC

Based onthecasestudy:‘Salesphere.Com:BuildinganInternetStart-UpinHongKong’ Answer all questions.

Q1       Criticallyassessthefive(5)keyuncertaintiesthatwouldaffecttheviabilityofsalesphere.com.            [Totalmarks30]

Q2

Q2.1   Evaluatethesix(6)keyweaknessesinLeung’sbusinesscase?Justifyyouropinion.

[20 marks]

Q2.2Choosethetwo(2)areasofthebusinessplanthatrequirethegreatestattention. Justify your opinion.                                                                                                                                    [20 marks]

[Totalmarks40]

Q3       JudgeifLeung’sbusinesscaseisafundableone.Supportyourjudgementwith arguments.            [Totalmarks30]