ENTE 3506 ; Creative Management and Marketing | Essay


De Montfort University


Creative Management and Marketing

Module Code

ENTE 3506
ENTE 3506 ; Creative Management and Marketing

1. Within the theoretical framework explaining that creativity and innovation are a product of
person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies
arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence
an individual’s creativity and innovation.

(a) Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern
and Western cultures, explain how dimensions of national cultures can affect a person’s
creativity/innovation. OR
(b) Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in
Africa, explain how the convergence of Western and Eastern cultures can shape a person’s
Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online
Readings in Psychology and Culture, 2(1), 2307–0919.
Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal
of Cross-Cultural Psychology, 49(2), 165–170. https://doi.org/10.1177/0022022117753306

2. Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing
models and apply them to a business case study of your choice – analyse the successes
and failures of its incorporation. Advise on future crowdsourcing method opportunities for
your chosen case study and justify why these methods should be incorporated.

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Assignment Brief Template
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Additional Optional Essay Choice for Business and Finance (BAF) Students:
3. Crowd funding platforms are an effective alternative to banks for raising money. Using a
case study of your choice, analyse to what extent this statement is accurate.