DEGREE:BSc(Hons)BusinessandManagement

Module:Degree Project

 

AssignmentTitle:BusinessProposalandBusinessPlan

AssignmentType:Project(Individual Presentation)

Words Limit: A. Portfolio 1: 2500 words (New Business Proposal) plus in-class presentation(nomorethan10slides -nowordcountlimit);B.Portfolio2:3500 words (Business Plan)

Weighting:A.Portfolio1:40%;B.Portfolio 2:60%

IssueDate:01/11/2023

SubmissionDate–BusinessProposal:21/11/2023(beforeweek4class) Submission Date – Presentation: 22/11/2023 (during week 4 class) Submission date – Business Plan: 17/01/2024 (week 10)

FeedbackDate:Twoweeksaftereachsubmissiondate.

Issuedby:Dr.Daniel Molnar

Plagiarism:

When submitting work for assessments, students should be aware of the InterActive/Canvas guidance and regulations concerning plagiarism. All submissions should be your own, original work. Please note that you must not submit the same assignment for two different modules within your course.

Youmustsubmitanelectroniccopyofyourwork.Yoursubmissionwillbe electronically checked.

 

Learnerdeclaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.   Studentsignature:                                                  Date:

 

HarvardReferencing:

 

The Harvard Referencing System must be used. Wikipedia, UKEssays.com or similar websites must not be used or referenced in your work.

 

 

 

LearningOutcomes:

 

Onsuccessfulcompletionofthisunit,youwillbeableto:

LO1.     Propose,designandcreateunitoutcomesthatareindicativeofyourknowledgeof the key attributes and skills that either directly or indirectly reflect creative practitioners.

 

LO2.     Demonstrateabilitiesofinterpretation,reflection,analysisandevaluationofrelevant research.

 

LO3.Independentlyelicitinnovativedevelopmentopportunitieswithintheselectedarea,to form part of a rationale for proposal of the Degree Project.

LO4:Defineandpromoteyourself,yourskills, abilities,andintereststhroughbothyour Degree Project and the curation and of a professional presentation of a portfolio of evidence.

 

LO5.Successfullyidentifyopportunitiesthatreflectandemulateyourinterestsanddesired career aspirations through the curation and production of a personal development plan (PDP) self-management and critical reflection

 

AssessmentCriteria:PleasereferattachedgradingcriteriaforLevel 6.

 

A.      Introduction:

In this final unit, you will apply all the learningthroughout stages 4,5,6 tocreate a distinctive pieceofworkforyourdegreeproject.Yourfinalportfoliowillimplementaseriesofoutcomes thatevaluatesandanalysestheformationofyourconcept.Throughinvestigativequantitative and/orqualitive research, examiningthekey areas of yourpracticetodeliver a new business plan.

Youwillbeexpectedtoconsiderthetheoreticalandprofessionalcontextsofyourexploration. Itisimportantthatyourworkandresearcharecontemporary,innovative,andrepresentative of its target audience and industry sector.

Equipped with this knowledge, you will be able to determine a forward thinking and sustainable new business opportunity that demonstrates a process of critical evaluation and presents a suitable proposal through to final implementation.

 

B.      Tasks:

You are required to produce two independent, but interrelated, project reports and an in-class presentation as per the task description below:

I.                    DegreeProjectPortfolio1–NewBusinessProposal(2500words)andin-class presentation (15 minutes) (40% weight):

1. Based on your learnings for the courses you have studied as a part of the BSc (Hons)degreeinBusinessManagement,identify abusinessgapwhichoffersa promising business opportunity. A business gap is a gap in the market with an opportunity to offer something that customers desire, but businesses are currently not offering. In this context, the term “gap” refers to the difference between supply and demand for the offering.
2. Yourbusinessgapidentificationshouldbesupportedbyevidencebasedonthe review of secondary sources (examples: reports, surveys, articles, etc.).

• Proposeacreativebusinessideaandclearlyexplainhowtheproposedbusiness willaddresstheidentifiedgap.Youwillbestartinganewcompany;thatis,the new offering cannot be a new product or service that will be offered by an existing company.

1. The structure ofthe NewBusiness Proposal report (Portfolio 1) shouldinclude the following sections:
   1. ExecutiveSummary
   2. IntroductionandBackground
   3. ReviewofSecondarySources
   4. BusinessIdeaandSupportingRationale
   5. UniqueandCreativeFeaturesofthe Business
   6. Conclusion
2. After completion and submission of the Portfolio 1 report, you will present an overview of your report during a 15-minute in-class presentation. The 15- minutepresentationwillincludea10-minutepitchofyourbusinessideaand5 minutes of questions-and-answers. Include the use of a PowerPoint presentation (no more than 10 slides) as part of your in-class presentation.

II.                  DegreeProjectPortfolio2–BusinessPlan:(3500words,60%weight):

1. Referring to the new business idea from your work in Portfolio 1, please prepare a report consisting of a detailed business plan.
2. Yourbusinessplanshouldincludethefollowingsections:

 

1. TableofContents
2. ExecutiveSummary
3. BusinessIdeaandSupportingRationale
4. Target Market
5. MarketingandSalesPlan
6. OperationsandSupply-Chain Plan
7. StaffingRequirements
8. Financing Plan (how much capital the business will need and how you plan to raise the capital)
9. BusinessRisksandMitigationPlan
10. Three-yearFinancial Plan
11. Conclusion

C.      Keyduedates:

Tobecommunicatedonthefirstdayofclass.

D.     Submission Instructions:

You will separately upload the three components of the Final Project (Portfolio 1 – BusinessProposal,Portfolio1–PowerPointpresentation,andPortfolio2—BusinessPlan) on Canvas as per the instructions from the Examination and Assessment Department, BSBI.

E.      General:

• Students must follow the research ethics (including plagiarism guidelines) of the University for the Creative Arts whilst working on the project.
• StudentsmustfollowthegeneralBSBIguidelinesregardingformattingand editing of the text as prescribed for writing Essays.

 

GUIDANCEON ASSESSMENT

All materials must be properly referenced under Harvard conventions. The length required is 2500 words for Portfolio 1 and 3500 words for Portfolio 2 with tasks equally weighted. Thewritingstyleshouldbe formalacademic /Assignment writingstylewithin-textreferencingtosupportyour comments andobservations. Originality,quality ofargumentand good structure are required. The essay should demonstrate sound understanding and ability to apply knowledge and theory of Digital Economy & Transformation. Additional marks are awarded for juxtaposition and insight of issues.

GradingCriteria

 

	GenericCriteria	90- 100	80- 89	70- 79	60- 69	50- 59	40 – 49	30- 39	0 – 29
Level6	Knowledge of contexts,concepts,technologiesandprocesses Theextenttowhich: relevantcontextualortheoreticalissuesareidentified,definedanddescribed historical or contemporarypracticesareidentified,definedanddescribed appropriatetechnologies,methods and processes areidentifieddefinedanddescribed	Exceptionalbreadth anddepth of knowledge ofcontextualandtheoreticalissues, some of which areat the forefront of thediscipline, and theirrelationship to a range ofhistoricalandcontemporarypractices   Exceptionalknowledgeofa range of relevantspecialisttechniquesandprocesses	Outstanding breadth anddepth of knowledge ofcontextualandtheoreticalissues, some of which areat the forefront of thediscipline, and theirrelationship to a range ofhistoricalandcontemporarypractices   Extensiveknowledgeofarange of relevantspecialisttechniquesandprocesses	A breadth and depth ofknowledge of contextualand theoretical issues,some of which are at theforefrontofthediscipline,andtheirrelationshiptoarange of historical andcontemporarypractices Significantknowledgeofarange of relevantspecialist techniques andprocesses	Confident knowledge of arange of contextual andtheoreticalissues,someofwhich are atthe forefrontofthediscipline,andtheirrelationship to a range ofhistoricalandcontemporarypractices     Confidentknowledgeofarange of relevantspecialisttechniquesandprocesses	Familiarwitharangeofcontextualandtheoretical issues, atleastsomeofwhichareat the forefront of thediscipline, and theirrelationship to a rangeof historical andcontemporarypractices     Soundknowledgeofarange of relevantspecialisttechniquesandprocesses	Familiar with a rangeof contextual andtheoreticalissuesandtheirrelationshiptoarangeofhistoricalandcontemporarypractices           Adequateknowledgeofarangeofrelevantspecialisttechniquesandprocesses	Someknowledgeofarangeofcontextual and theoreticalissuesandtheirrelationshiptoa range of historical andcontemporarypractices           Limitedknowledgeofarangeof relevant specialisttechniques and processes	Limitedknowledgeof contextual andtheoreticalissuesandtheirrelationship to arange of historicalandcontemporarypractices         Nosignificantknowledge of arange of relevantspecialisttechniques orprocesses
	Understandingthroughapplicationofknowledge Thedegreetowhichresearchmethods are demonstrated: relevant knowledge andinformationarecompared,contrasted,manipulated,translated and interpreted knowledge and information isselected, analysed, synthesized,and evaluated in order togeneratecreativeideas,practices,solutions, arguments orhypotheses	Exceptional application ofa range of researchmethodologiestoprojectsand problems andhypotheses,withevidenceof highly focusedindependent thought andsome new insights intothesubject     Exceptional ability toproduce a range ofcreative practices and tocriticallyevaluatethemina wider context,generatingsustainablearguments and highlyeffective and individual results	Systematic and thoroughapplication of a range ofresearchmethodologiesto projects and problemsand hypotheses, withevidenceofhighlyfocusedindependent thought andsome new insights intothesubject   Outstanding ability toproduce a range ofcreative practices and tocriticallyevaluatethemina wider context,generatingsustainablearguments and highlyeffective and originalresults	Rigorous application of arange of researchmethodologiestoprojects, problems, andhypotheseswithevidenceof highly focusedindependentthoughtandcriticalanalysis       Strongabilitytoproducearangeofcreativepracticesand to critically evaluatethem in a wider context,generatingsustainablearguments and highlyeffectiveresults	Confidentabilitytoapplya range of researchmethodologiestoprojects, problems andhypotheses with clearevidenceofindependentthought and criticalanalysis         Strongabilitytoproducearangeofcreativepracticesand to evaluate them in awidercontext, generatingeffectiveresults	Soundabilitytoapplyarange of researchmethodologiestoprojects,problemsandhypotheses and todemonstrateindependentthoughtand critical analysis       Soundabilitytoproducea range of creativepractices and toevaluatetheminawidercontext,generatingeffectiveresults	Competent ability toapply a range ofresearchmethodologiestoprojects,problemsandhypotheseswithsomeelementofindependentthoughtand critical analysis     Competent ability toproduce a range ofcreativepracticesandevaluate them in awider context togenerateeffectiveresults	Abilitytoapplyalimitedrangeof research methodologies toprojects, problems andhypotheses with littleevidence of independentthought or critical analysis   Limited ability to produce arangeofcreativepracticesandto evaluate them in a widercontext to generate effectiveresults	Nosignificantabilityto apply researchmethodologiestoprojects,problemsandhypotheses,andno evidence ofindependentthought or criticalanalysis   Nosignificantabilityto produce a rangeofcreativepracticesor to evaluate theminawidercontexttogenerateeffectiveresults

 

Applicationoftechnicalandprofessionalskills Thedegreetowhich: appropriate materials and mediaareselected,testedandutilisedtorealise and present ideas andsolutions appropriatetechnologies,methodsandprocessesaredemonstrated transferable,professionalskillsare effectively demonstrated self management andindependentlearningaredemonstrated

Exceptional,individualandfluentapplicationofarange of specialistpractical and technicalskills   Outstandingaccomplishment of arange of advancedtransferableandprofessionalskillsappliedtocomplexsituationsandproblems     Exceptional ability tomanageownlearninginasustained manner and tocritically evaluate ownprogress,makinguseofawide range of feedback sources

Accomplished,originalandfluentapplicationofarange of specialistpractical and technicalskills   Outstandingaccomplishment of arange of advancedtransferableandprofessionalskillsappliedtocomplexsituationsandproblems     Outstanding ability tomanageownlearninginasustained manner and tocritically evaluate ownprogress,makinguseofawide range of feedback sources

Accomplishedandoriginalapplication of a range ofspecialist practical andtechnicalskills     Accomplishedapplicationofadvancedtransferableand professional skills tocomplex situations andproblems     Very high ability tomanageownlearninginasustained manner andcritically evaluate ownprogressmakingeffectiveuse of feedback

Confidentandimaginativeapplication of a range ofspecialist practical andtechnicalskills     Confident application ofadvancedtransferableand professional skills tochallengingsituationsandproblems     Strong ability to manageown learning in asustained mannerand tocritically evaluate ownprogressmakingeffectiveuse of feedback

Soundapplicationofarange of specialistpracticalandtechnicalskills     Sound application ofadvancedtransferableandprofessionalskills             Soundabilitytomanageown learning in asustained manner andcritically evaluate ownprogressmakingeffective use of feedback

Competentapplicationofarangeofspecialistpracticalandtechnicalskills     Competentapplicationofadvancedtransferableprofessionalskills           Competent ability tomanage own learningin a sustained mannerandmakeeffectiveuseoffeedback

Basicapplicationofarangeofspecialist practical andtechnicalskills     Limited application ofadvancedtransferableandprofessionalskills             Basic ability to manage ownlearninginasustainedmannerand make use of feedback

Rudimentaryapplication of arangeofspecialistpracticalandtechnicalskills   Ineffectiveapplicationofadvancedtransferableandprofessionalskills             Evidenceofabasicability to manageownlearning