Task
The objective of the portfolio is to address the themes covered whilst applying different perspectives.
The portfolio requires students to discuss and critically evaluate the role of leadership in setting strategic
direction and formulating and implementing strategic plans in organisations (Learning Outcome 1).
Furthermore, it requires students to critically analyse the role, context and principles for strategic
leadership. Students will also be required to reflect on the skills, behaviours and personal and
professional development necessary in strategic leadership practice (Learning Outcome 2).
Read the Marchionne case study on pages 495-497 of the module core text by Johnson et al (2017).
Here is a link to the text: Link to Johnson et al (2017)
Then complete the following assessment tasks. In each of the sections, try to apply concepts, theories,
or models that you think are relevant.
• Discuss and critically evaluate Marchionne’s role in delivering the strategy in each
organisation (Fiat and Chrysler). Consider in your answer the leader’s articulation of
vision, strategic direction, and strategic plans. (600 words)

1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in
percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assessment
that you undertake will be assessed using the common grading system. Information about the grading system can
be found in your Student Handbook, Section 13.
The Grade Criteria can be found in Appendix C of your Student Handbook.

Assessment Brief: BUS7B64 – 2022-23 Page 3
• Discuss the most challenging obstacles he faced to successful change management at
each of these organisations. (600 words)
• Based on the information in the case study, critically analyse his leadership style. (600
words)
• Share your reflections on any aspects of his approach that you plan to adopt (or reject) in
your own style of leadership. (600 words)
• Using empirical examples other than Marchionne’s, argue which leadership styles, skills,
and behaviours you think are the most valuable. (600 words)

Marking Scheme/Assessment Criteria Weightings:
• This assessment carries 50% of the weighting of the module.
• The submission will be judged based on the following criteria (each carrying equal
weighting):
• Quality of writing and coherence of structure;
• Clarity and depth of your distinctions, explanations, and analysis;
• Use/relevance of theories and concepts applied;
• Use/relevance of empirical evidence;
• Citation and referencing according to Harvard referencing standards.

3.2 Submission requirements
You must submit your assignment by using the Turnitin gateway in the module’s Canvas site.
Please Note: When you submit you will be asked to confirm you have referred to the Submission
Checklist (see Appendix 2) and the act of submitting your work electronically will be taken as an
acceptance of the Declaration of Authorship (see Appendix 3 and Appendix 4). Wrexham Glyndŵr
University provides guidance for students on Academic Integrity and it is available through their own
Academic Integrity Portal.
If you are experiencing technical issues with submitting your work, you should notify your Module
Leader/Tutor and IT Services [[email protected]] by email before the submission deadline with a
copy of your work file attached. Your file will not be accepted if you do not do so.
3.2.1 Word Limits and Penalties for Excess Word Count
All written assignments include clear guidance on the maximum amount that should be written in order
to address the requirements of the assessment task (a ‘word limit’).
If the submission exceeds the word limit by more than 10%, the submission will only be marked up to
and including the additional 10%. Anything over this will not be included in the final grade for the
item of assessment.
The penalty for exceeding the word count will be 5 marks per 1,000 words excess (e.g. a 1,000 word
assignment would have 5 marks deducted if it were to be between 1,101 and 2,100 words, 10 marks
deducted for if it were to be between 2,101 and 3,100 words and so on).

Assessment Brief: BUS7B64 – 2022-23 Page 4
Abstracts, citations in footnotes, reference lists, bibliographies and appendices are excluded from any
word limit requirements.
In-text citations, embedded quotations, and all headings and titles are included in the word limit.
Where a submission is notably under the word limit, the full submission will be marked on the extent to
which the requirements of the assessment task have been met. Generally speaking, submissions under
the word limit fall short of the requirements of the assessment task.
4. Learning Outcomes for the assessment
This item of assessment covers the following learning outcomes. For the full list of learning outcomes
for the module, please refer to the Module Study Guide.
• Discuss and critically evaluate the role of leadership in setting strategic direction and
formulating and implementing strategic plans in organisations.
• Critically analyse the role, context and principles for strategic leadership and reflect on
skills, behaviours, and personal and professional development for strategic leadership
practice.