fbpx
BSS050-6 Strategic Management

University

-

Subject

Management

Module Code

BSS050-6
Strategic Management
What am I required to do in this assignment?
You will be required to engage in a business simulation activity, then apply strategic management approaches and theories you have learned in class and apply strategic managementtools by performing an internal and external strategic analysis.

The submission of the assessment will consist of an individually written report of 2400 (+/- 10%) words, assessing in-depth knowledge and understanding of the main strategic approaches and theories and relating them to the external/internal environment that shapes a business. The assessment accounts for 40 % of the total mark.

Step 1: The Simulation Activity

–          You are required to complete a business simulation activity, either in class or remotely (This will be communicated on BREO and/or by your Tutor).

–          As part of the simulation activity, you will be asked to perform a series of tasks, which will simulate activities of running a business.

o    As you perform individual tasks, you will be asked to make strategic decisions, that will have an impact on the outcome of the business. It is important to think about how your decisions impact the business as a whole and try to focus on ensuring you produce an optimal outcome for the simulated business.

o    Decisions cannot be random; they need to be evidenced based and supported by specific internal/external strategic analysis.

–          As you are engaging in the business simulation activities, you are also required to record and capture all steps.

o    You can capture each step, in the form of individual notes (these should capture the application of strategic management tools ), screenshots and external sources (it is important to evidence how research was conducted).

Step 2: Prepare the Written Report (2400 words +/- 10%)

The written report should focus on providing a reflective account of the following:

–          What? – Describe what you did (Approx 1500 words)

o    Explain what did you do for the business simulation activity, what steps you took and what tasks you completed.

o    Explain for each steps/ task, what decision you took and why?

§  Provide evidence of how the decision was taken. Explain how you used strategic management tools to make the decision. – Include in-text references. Here

–          So What? – Explain why this activity was significant for you and your course (Approx 500 words)

o    Explain what did you learn from this activity?

–          Now What? – Explain how you will use the knowledge you gain will help you in the future. (Approx 500 words)

o    Think about your next units, your jobs, you future career/jobs, your personal life

§  Think about where can you apply the knowledge gain

 

What do I need to do to pass? (Threshold Expectations from UIF)
 

In order to pass Assessment 1 you will need to:

·         Evidence Utilisation of business models in a business context

·         Show evidence of selecting and applying relevant strategic frameworks to determine theattractiveness of an industry and the distinctiveness of a firm.

·         Show evidence of evaluating and justifying the proposed strategy based on the use ofappropriate frameworks

·         Demonstrate awareness of importance of different strategic theories in strategic decisionmaking

 

How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on00/00/0000make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

 

1. The analysis:

Use the strategic tools you have designed to develop your analysis. Make sure you focus on the strategic approaches and theories and relate them to the external/internal environment that shapes a business. A list of strategic tools will not be accepted.

 

2. The link between theory and practice:

Remember to relate the two together sufficiently! You need to relate the theory to evidence in your assessment. The evidence needs to be specific. Don’t use generalised and anecdotal evidence.

 

4. Use of literature:

Use academic sources, i.e. books, journal articles etc. Refer to respected industry sources DO NOT overuse the Internet, do not use and / or quote from Wikipedia.

 

Reminder:

 

You are required to use proper in-text references and the reference list at the end using the Harvard Referencing System.

 

5. The writing:

Try to approach this assignment in a logical and systematic way. Make sure you have a logical structure, a convincing argument, clear description of the situations which‘set the scene’, and clear explanation which relate to theories, and a conclusion that draws your argument together.

 

Overall, you need to provide a logical and coherent demonstration ( strategic tools, like pestle, 5 forces, value chain etc should only be included in the appendix not the body of the report)

 

How does assignment relate to what we are doing in scheduled sessions?
Please refer to the study guide, all the session in the first week are designed to introduce you to specifics topic in strategic management. Those elements will be needed to design your assignment.

Week 2 of the block is devoted to data collection and to start structuring your assignment.

Week 3 any assignment-related queries will be addressed before the submission.

 

 

 

 

 

 

 

How will my assignment be marked?
 

Your assignment will be marked according to the threshold expectations and the criteria on the following page.You can use them to evaluate your own work and consider your grade before you submit it.

 

  0-39 40-49% 50-59% 60-69% 70% +
Application of frameworks and tools (40%) Very little to no uses of strategic management tools/frameworks to carry out asimulation activity for initial review, measure current impacts and report on findings. Satisfactory uses of strategic management tools/frameworks to carry out asimulation activity for initial review, measure current impacts and report on findings. Makes sound use of strategic management tools/frameworks to carry out asimulation activity for initial review, measure current impacts and report on findings. Very good use of strategic management tools/frameworks to carry out asimulation activity for initial review, measure current impacts and report on findings. Excellentuse of strategic management tools/frameworks to carry out asimulation activity for initial review, measure current impacts and report on findings.
Development of insights (30%) Very little to no point made. Poor use of any external data to support the points. Poor analysis A limited number of points made. Poor use of any external data to support the points. Poor analysis A limited range of appropriate analysis points was made but more as a list than as a unified piece of work. Limited secondary sources s provided to support the points made A well-constructed piece of work. Literature is critically evaluated to produce a good analysis, not merely a précis. Good use of secondary data sources. A very well-constructed piece of work which demonstrates the student’s ability to analyse and synthesize complex arguments. It has a logical flow and all the points made follow from and are supported by the evidence.
Research-informed decision (20%) Little to no evidence of any attempt to collect a broader range of information. Minimal evaluation of literature Very limited sources. Little evidence of any attempt to collect a broader range of information. Minimal evaluation of literature Adequate use of available sources. Some attempts at evaluating the literature A good range of literature was used. The answer demonstrates an appreciation of its appropriateness A very good answer demonstrating a comprehensive consideration of the academic issues, configuring your response to enable different arguments to be presented in a logical order.
Presentation and References (10%) Poor presentation and poor referencing Presentation is acceptable but referencing at a minimal standard with few references. Good presentation with an acceptable range of references. Harvard standardsare correctly applied A wide range of references used.  The report is very well presented and written – well done. Very good report, very well written presented and referenced no major flaws.

 

 

 

 

 

 

  3rd Class – 40-49% Lower 2nd – 50-59% Upper 2nd – 60-69% 1st Class – 70%+