fbpx
BSS050-6 Strategic Management : written analysis of an industry and a firm

University

Subject

written analysis of an industry and a firm-Strategic Management

Module Code

BSS050
BSS050-6 Strategic Management : written analysis of an industry and a firm

1. Demonstrate the following knowledge and understanding :

Demonstrate an in-depth knowledge and understanding of strategic approaches and theories
and relate them to the external/internal environment that shapes a business.
2. Demonstrate the following skills and abilities:
Deploy analytical tools of strategic management in relation to both the external and internal
environments of organisations to synthesise, evaluate and develop appropriate strategic
options in a complex environment.

 

What am I required to do in this assignment?
Your assessment is a 2400 (+/- 10%) word individually written report assessing in-depth knowledge and understanding of the main strategic
approaches and theories and relate them to the external/internal environment that shapes a business. The essay accounts for 40 % of the
total mark.

1 When possible this unit use live case study. In the case no firm can be found, the tutor will provide a list of firms the students can work
from.
2 Collect information about the company and the industry in which the company evolves. Construct strategic tools that will lead to the
analysis performed in your individual report. This task is your research and is not graded. However without the research you will not be
able to successfully complete the individual task.
3. The Individual Report (2400 words). This submission only will be graded.
 Provide a critical analysis of the business environment of the firm and utilize business models in a business context. You should

2
consider the main competitors and their competitive position; the structure of the industry, market details (value; share etc.);
current trends and key drivers in the market; future trends and key drivers in the market. You will need to base some of your
analysis on the reflection you have posted on your individual journal (Attractiveness of the industry). However, you will need to use
relevant strategic frameworks to determine the attractiveness of an industry.
 Provide a critical internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the
resources and capabilities of the firm and how they impact upon the success or otherwise of the firm. You will need to base some
of your analysis on the reflection you have posted on your individual journal> (Distinctiveness of the firm based on the
identification of competitive advantages). However, you will need to use relevant strategic frameworks to determine the
distinctiveness of a firm.
 Show evidence of evaluating and justifying the proposed strategy based on the use of appropriate frameworks and establish the
awareness of importance of different strategic theories in strategic decision making.
 The submission will be in the form of a consultant’s report. The exact presentation style will be at your discretion, but should be a
professional, business-like report.  It should also use Harvard referencing.

What do I need to do to pass? (Threshold Expectations from UIF)

In order to pass Assessment 1 you will need to:
 Evidence Utilisation of business models in a business context
 Show evidence of selecting and applying relevant strategic frameworks to determine the attractiveness of an industry and
distinctiveness of a firm
 Show evidence of evaluating and justifying the proposed strategy based on the use of appropriate frameworks
 Demonstrate awareness of importance of different strategic theories in strategic decision making

How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on 00/00/0000 make sure you have downloaded/printed out the Assignment Brief and
bring it to the session with you.
1. The analysis:
Use the strategic tools you have designed to develop your analysis. Make sure you focus on the strategic approaches and theories and
relate them to the external/internal environment that shapes a business. A list of strategic tools will not be accepted.
2. The structure:
Flexible. You can describe the theory you intend to use to support your standpoint, and then use practical situations to reinforce your work.
There is no fixed order to structure this assignment.
3. The link between theory and practice:
Remember to relate the two together sufficiently! You need to relate the theory to evidence in your assessment. The evidence needs to be
specific. Don’t use generalised and anecdotal evidence.

4. Use of literature:
Use academic source, i.e. books, journal articles etc. Refer to respected industry sources DO NOT overuse the Internet, do not use and / or
quote from Wikipedia.
Reminder:You are required to use proper in-text reference and the reference list in the end using the Harvard Referencing System.
5. The writing:
Try to approach this assignment in a logical and systematic way. Make sure you have a logical structure, a convincing argument, clear
description of the situations which ‘set the scene’, and clear explanation which relate to theories, and a conclusion that draws your
argument together.
Overall, you need to provide a logical and coherent demonstration ( strategic tools, like pestle, 5 forces, value chain etc should only be
included in the appendix not the body of the report)
How does assignment relate to what we are doing in scheduled sessions?
Please refer to the study guide, all the session in the first week are designed to introduce you to specifics topic in strategic
management. Those elements will be needed to design your assignment.
Week 2 of the block is devoted to data collection and to start structuring your assignment.
Week 3 any assignment related quarries will be addressed before the submission.

How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page. You can use them to
evaluate your own work and consider your grade before you submit.