Executive Summary

This study shields light on the development of the digital marketing process of the UK retail sectors in terms of getting all the profits. The managers of this UK retail sector need to adopt all the possible solutions for the development of the business in terms of proper getting success. In regards to social media, there are many challenges present, which are faced by managers to increase the overall growth of the UK sectors. The proper development of the UK retail sectors can be able to increase in terms of the adoption of effective technologies.

Introduction

• Background/Context of the Research

The process of digital marketing is very important nowadays, in terms of getting more customers from other competitors in the UK market. Digital marketing helps all the managers of this retail sector to reach large audiences with the help of traditional processes (Verhoef and Bijmolt, 2019). Moreover, attitudes motivate all customers to buy a product from a particular brand, which helps the brand to get more benefits in the business.

• Research Question/s

RQ1: What is the importance of digital marketing in the UK retail industries?

RQ2: What is the main significance of customer attitude towards the UK retail industries?

RQ3: What is the relationship between digital marketing and customers’ behaviours?

RQ4: What are the issues of this process and what is the possible mitigation strategy for these issues?

• Research/Project Aim and Objectives

Aim

This study’s primary aim is to “identify customers’ positive and negative attitudes towards the UK retail industries”. In regards, to meeting this aim, all the practical objectives have been created in this study.

Objectives

• To identify the importance of digital marketing in the UK retail industry
• To analyze the significance of customer attitudes towards the UK retail industry
• To evaluate the relationship of digital marketing and customer attitudes and its impact on UK retail industries
• To point out the issues related to digital marketing and provide possible solutions to reduce those issues

Critical Literature Review

Importance of digital or social media marketing

The digital marketing process is very important for the overall development of the UK retail rectors as this process helps to increase the engagement of the consumers in terms of enhancement of the business. According to the opinion of, López García et al. (2019), this process provides helps all the managers of any organisation to develop a global reach as well as helps to make effective strategies for the overall development of the business.

Significance of customer behaviours

This process helps all the marketing executives of any organisation to develop a good-decision making system for developing the overall services of the company. As per the opinion of, Nash, (2019), this process is very helpful for all the firms in the UK, as understanding the needs of the customers helps to develop all the potential aspects of the business and can able to provide many offers for their consumers.

Importance of the relationship and their impacts

The proper relation between “digital marketing” and “customer behaviours” is interrelated with each other, as both of them are very important for the entire development of the firms. As stated by, Frasquet-Deltoro et al. (20119), meeting all the needs of the consumers helps to increase the overall growth of the UK retail sectors and with the help of this process loyalty among all the consumers got increased. This loyalty among all the consumers helps to increase the engagement of the consumers from the other competitors who are already present in the UK market.

Issues of this process and possible solutions

The main issue of this process is the chance to leak out the private data of the customers and another challenge is the omnichannel marketing process. As per the opinion of, Dumitriu et al. (2019), with the help of effective tools nad the adoption of all the successful technologies, the managers of any UK retail sector can able to reduce all the issues of this digital marketing process.