Task Description

You must give a 15-20 minute In-Class presentation which provides analysis of the Company’s issue/change and its implications for the business and its stakeholders;Students should be encouraged to select a company they feel will provide them enough information to address the Task 2 Criteria.

Task Length: 15-20 minute In-Class presentation

Learning Objectives Assessed: 1, 2, 3 & 4

Due Date: Week- 8

Weight: 40%

Submission: LMS Dropbox

Task Requirements:

The students are required to select and analyze the challenges to business strategy faced by any one of the Australian or MNC company. Students are required to read the business pages of the company’s issues/changes from their official website, quality newspapers/magazines (opinion pieces such as blogs, editorials and columns are not acceptable). Make sure there is a clearly identifiable strategic dimension rather than about a general issue. You should draw on concepts from the weeks 1, 2, 3 & 4 to analyze the event or change the company describes, in order to identify the implications that could be expected. You do not need to research scholarly journal articles beyond the information provided in the textbook for this assessment task. The main issue is how well you use the concepts that we have covered to illustrate the implications of the event or change for that business.

Assessment Criteria

Provide an overview, vision & mission of the Company.

Clearly identify the Company’s business strategy issues that will be analysed

• Analyze the issues identified of the Company
• Apply theory to analyse these issues – the theory must be appropriate for that issue and executed correctly eg. for an external industry analysis, use Porter’s 5 forces / for an internal firm analysis.

Implications of the Company’s analysis should be by:

• an external industry analysis should identify the (O&T) opportunities and threats provided by the external environment
• an internal resources & capabilities should identify the (S&W) strengths & weaknesses of the firm
• the internal and external analyses should then be brought together by providing recommendations that draw on the company’s strengths to either capitalize on market Opportunities or fortify the firm from Threats; AND/OR fortify the company’s Weaknesses so as to take advantage of Opportunities or better manage Threats.