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An analysis of the role of marketing in organizations. You should specifically consider how effective marketing

University

University of Greenwich (UOG)

Subject

Business

Module Code

-
An analysis of the role of marketing in organizations. You should specifically consider how effective marketing: Business Assignment, UOG, UK
  1. An analysis of the role of marketing in organizations. You should specifically consider how effective marketing helps companies to achieve their wider organizational goals/objectives;
  2. Factors and trends influencing the macro environment (PESTLE) and how this impacts marketing decisions within organizations;
  3. How organizations may need to adapt their marketing in an increasingly digital world. You should pay particular attention to the emergence and development of social media as a marketing tool/platform.