▪ In essay format answer the following question (broken down into parts) 4,000 words

(you are allowed 10% extra so a maximum of 4,400 including one page self-
reflection but excluding bibliography).

▪ You must write an introduction (200 words)
– Background of case, purpose of assignment, question chosen
▪ For each question:
– Relevant Concept, supporting literature, examples, apply to London Bookshop
▪ And at the end a conclusion (200 words)
▪ And after the conclusion you must write a one page self-reflection on how you
contributed to seminars (400 words)

a. For the bookshop to achieve agile nimbleness does Collective Wisdom of employees (for example Best Buy experiments) and customers
(for example Nordstrom Flash Mob) offer more than the expertise of managers? L3
b. What benefits does crowdsourcing with competitions/prizes (for example TopCoder and Threadless) offer the Bookshop? L3

c. Compared to the current monopsony, bureaucracy, and hierarchy what would be the advantages in the company adopting self-
management? ( for example Morning Star, WL Gore, Cheeseboard Collective, Shared Spaced and Upside Down Management) L1,2

d. What inspiration can the Bookshop take from research on consumer choice (for example Iyengar; Miller) and how would this knowledge
impact the future offerings of the Bookshop? L4
e. With the rapid growth in Millennial consumers and their preference for experiences what could the Bookshop do to offer powerful
experiences to millennial consumers? L5,6
f. How can the Bookshop encourage employees to be more creative? (for example Seelig/Birkinshaw) L4,7
g. Take either culture L8 OR performance management L9 and explain their importance in supporting your vision of the future for the
bookshop.
h. Explain the importance of teams in supporting your vision of the future for the bookshop. L10