AA20078 – Project Presentation: Marketing and Consumer Services for Tourism




Tourism Management

Module Code

AA20078 - Project Presentation: Marketing and Consumer Services for Tourism
  1. Executive summary

Thank you for joining us today. In this presentation, we will discuss the global competitiveness of our travel agency business. We differentiate ourselves through exceptional customer service, diverse travel options, and innovative technology solutions. The global travel industry offers growth opportunities, and we aim to stay ahead by expanding our partner network, investing in marketing, and branding, and staying updated with industry trends. Our commitment to global competitiveness drives us to deliver outstanding travel experiences. Thank you, and I welcome any questions or further discussion.

  1. Risk Matrix

The risk matrix identifies the risk that are associated with the different project phases, apart from that, the likelihood and the impact of the risks are also mentioned in the mentioned slide. Based on the impact and likelihood the threat level of the concerned risks are also mentioned in the current slide.

  1. Mitigation Strategies:

The precise hazards listed in the risk matrix will determine the mitigation measures for the identified risks. It is crucial to examine each risk and choose the best mitigation measures to lessen its effects or likelihood of happening. Implementing quality control measures, doing in-depth supplier/vendor evaluations, developing backup plans for crucial jobs, spending on employee training and development, and establishing clear communication lines are a few examples of mitigation tactics.

  1. Action Plan for Mitigation:

The mitigation action plan should specify the precise actions to be taken to put the specified mitigation solutions into practice. Assignment of responsibility, deadline setting, and progress tracking should all be part of it. The strategy ought to be thorough, well-documented, routinely reviewed, and revised as necessary.

  1. Budgeting for STAR Award Ceremony:

The overall budget for the STAR Award Ceremony is $80,000. The financing is allocated among the numerous tasks and subtasks of the project based on their anticipated costs. Each task/sub-task has a predetermined budget amount, which can range from $1,000 to $14,000 depending on the scope and objectives. The budget should account for all expenses related to planning, logistics, suppliers/vendors, on-site management, marketing, audiovisual setup, event programming, security, post-event analysis, and other costs.

  1. Quality Control Measures:

The STAR Award Ceremony’s quality control procedures should be focused on making sure that all elements of the event adhere to the desired standards. Regular inspections and audits, stringent quality assurance procedures, open lines of communication with suppliers and vendors, thorough inspections of event supplies and decorations, and rehearsals and run-throughs to spot and correct any problems or discrepancies are a few examples of quality control measures.

  1. Supply Chain Management (SCM) Measures:

For the STAR Award Ceremony, efficient supply chain management is essential to guarantee the timely and effective delivery of supplies, products, and services. Building trusting relationships with dependable suppliers and vendors, implementing a centralised procurement process, maintaining inventory control and monitoring, maximising transportation and logistics, regularly assessing suppliers’ and vendors’ performance, and implementing risk management strategies to reduce supply chain disruptions are some SCM measures to take into account.

  1. Project Monitoring:

Project monitoring involves keeping tabs on the STAR Award Ceremony project’s performance and progress to make sure it stays on track and achieves its goals. The following are possible key points to discuss in the slide and speaker notes: – Regularly assessing project milestones and deliverables.

  1. Project Evaluation:

Project evaluation aims to evaluate the STAR Award Ceremony project’s accomplishments and efficiency after it has been finished. The following are possible key points to go through in the slide and speaker notes: – Conducting an exhaustive evaluation of project goals and results.

  1. Conclusion:

Recap the key topics raised throughout the presentation on the concluding slide, highlighting the significance of risk management, efficient budgeting, quality assurance, supply chain management, and project monitoring and assessment. Mention how important it is to adapt and improve continuously in the face of market competition. Through meticulous preparation, execution, and evaluation, reinforces the dedication to quality and the delivery of successful events.