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6BUS1267 – Digital Economy

University

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Subject

Digital Economy

Module Code

6BUS1267
6BUS1267 - Digital Economy

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
Examine the range of digital economy solutions appropriate to an organisation’s strategic objectives
Summarise how the digital economy has developed and consider how it will continue to develop in
future
Evaluate the strengths and weaknesses of online communications
Learning Outcomes: Skills and Attributes tested in this assignment:
Communicate effectively developments in the digital economy and strategies to enable
organisations to respond to it.
Write a business report that examines the opportunity for strategic improvements in current
business practice
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the
StudyNet Feedback Form within 4 weeks of submission.
For each day or part day up to five days after the published deadline, coursework relating to
modules submitted late will have the numeric grade reduced by 10 grade points until or unless the
numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG). If a submission is more than
5 working days after the published deadline, a grade of zero will be awarded.
Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, or 50 for
level 7, no lateness penalty will be applied.
Detailed Brief for Individual/Group Assessment
Assignment Title: Organisation’s e-supply chain, issues with digital activities, future digital
strategy and trends in the sector.
Description of the assignment:
This assignment requires you to use (ideally) the same Multi-National Corporation (MNC) [ i.e. an
organisation that operates in its country of origin and also has a branch abroad) from the first
assignment to write a report on their e-supply chain operations and the impact of digital activities in
the supply chain.
You are required to also identify general issues with digital activities in terms of risks associated
with hacking, data protection and the like in the sector and provide examples of issues from your

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organisation or others in the sector to highlight the issues organisations need to consider when
developing and using digital activities.
The future digital trends for the organisation and sector should be explored with recommendations
being made on how the organisation could develop its future digital trends.
Using secondary sources e.g., academic texts and journals available via the online library in
StudyNet as well as reliable websites, news items, articles, develop a report  covering the content
above.
None of the MNCs covered in tutorials i.e Amazon, Uber, M&S can be used as your
organisation as these have been covered in class.
You will need to complete the following tasks for this assignment:
1. A brief introduction to the organisation and its digital activities.
2. Research into the background of the organisation and its current e-supply chain digital
activities and provided a detailed review of this.
3. Discuss the issues associated with organisations within the digital economy landscape.
focussing on the possible impact of these issues (no definitions and different parts of GDPR
for example). Consider fraud, GDPR and hacking as a minimum.
4. Provide examples of the above issues that your organisation may have faced/are facing.
Alternatively, provide examples from other organisations in the sector or similar sectors to
highlight the issues and impact these can have on organisations. Consider other issues
associated with the digital economy.
5. The future digital trends for the chosen organisation/ sector should be explored with
recommendations being provided for the organisation/sector. For future developments, you
may consider application of digital technologies such as AI, augmented technology, virtual
reality to improve operational processes such as supply chain, customer relationship
management and marketing. How future digital trends could provide business intelligence
could also be considered here.
6. Referencing: in-text citation should be included within the body of the report with the full
reference list being at the end of the report.
7. Please submit/upload your report as a PDF file.
8. HBS report writing format should be followed
(https://www.studynet2.herts.ac.uk/ptl/common/asu.nsf/Teaching+Documents?OpenView&coun
t=9999&restricttocategory=Academic+Writing/Academic+Writing:+Essays,+Reports,+Reflec
tive+Writing+and+Posters) and your title page does not need your name on it as it will be
anonymously marked
9. CW2 will be marked out of 100 and is worth 40% of the overall marks for this module.
10. Use the marking scheme below to support your preparation and delivery of your report.
Important : Take care to write in your own words and not cut-and-paste from module materials or
from the organisation’s materials.
Mark scheme:
e.g. Weighting
Presentation and structure – follows report structure and keeps to the word count
of 1750 +-10%. Report with a title page, a table of contents with numbered
headings, page numbers and other report attributes such as 1.5 line spacing as
indicated in the report writing guide in CASE – click here to go to CASE.
High marks will be awarded for presentation & report structure, with numbered
sections, list of contents/figures, labelling of figures/ charts/ tables.
Articulate & fluent academic writing style with ideas cross referenced. No
grammatical / spelling errors.

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Harvard referencing – Follows Harvard style for in-text citation and reference list
at the end of the report. Use of a minimum of 12 different reliable and
academically robust sources related to the subject area – Click here for Harvard
reference guide on CASE. Please make sure you use academic sources (Books,
industry publications and Journal article for your academic write-ups and ensure
you paraphrase to make your words your own. Work will be put through Turnitin
and submissions with similarity index over 15% – 20% will be investigated for
plagiarism and marks could be deducted or the work could be referred to the
academic misconduct team. Case video on Plagiarism.
High marks will be awarded for the selection of quality sources, well beyond core
& recommended resources. Outstanding standard of referencing within text &
consistent use of Harvard referencing system. Accuracy of in-text references &
full details shown in Reference list.

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Knowledge and Understanding – The organisation’s e-supply chain has been
explored and the impact of their digital activities analysed (excluding ones used
as case studies in the module such as Amazon and Uber)
High marks will be awarded for the demonstration of outstanding exploration of
topic showing outstanding knowledge & understanding through thorough &
appropriate research. Impressive choice and range of appropriate content.

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Discuss the issues associated with organisations within the digital economy
landscape. focussing on the possible impact of these issues (no definitions and
different parts of GDPR for example). Consider fraud, GDPR and hacking as a
minimum.
Provide examples of the above issues and that your organisation may have
faced/are facing. Alternatively, provide examples from other organisations in the
sector or similar sectors to highlight the issues and impact these can have on
organisations. Other issues linked to the digital economy should be considered.
High marks will be awarded for outstanding business insight & application.
Outstanding integration of literature/data/ into work. Very impressive breadth and
depth of investigation and content.

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The future digital activities for the chosen organisation/ sector should be explored
with recommendations being provided for the organisation/sector. For future
developments, you may consider application of digital technologies such as AI,
augmented technology, virtual reality to improve operational processes such as
supply chain, customer relationship management and marketing. How future
digital activities could provide business intelligence could also be considered
here.
High marks will be awarded for an outstanding level of discussion/analysis/
critical evaluation. Highly developed/ focused work covering all asked for the
brief.

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Total 100

Student Support and Guidance
 For further help, contact your module leader in their drop-in hours or by email.
 Use the Grading Criteria and Mark Scheme to help improve your work.
 Go to CASE workshops, use the CASE website and drop-in
hours www.studynet.herts.ac.uk/go/CASE/
 Academic English for Business support is available through daily drop-ins from the CASE
office.  See the CASE workshop timetable on the CASE main website page for details.
 Use the Online Library to access quality information resources for your research. Library
Search will help you discover, books, ebooks, journal articles and more.
 Further down the Online Library page the Subject Toolkit for Business, under Specialist

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databases provides access to industry standard business information databases.
 For an overview of Library & Computing Services see Get Started, one of the Library
SkillUP units.
 Library SkillUP  can also help you develop your skills in Searching, Reading, Evaluating
and Referencing information.
 Use Library SkillUP to speak to a Librarian via Chat, join a Library Skills session or
make an 1-to-1 appointment with a librarian. See what workshops are on offer as part
of our Online Study Success Hub  Course
 Some tutors allow students to test their work using Turnitin.  Guidance on submission to
Turnitin via StudyNet can be found by using the following
link. http://www.studynet1.herts.ac.uk/ptl/common/asu.nsf/resource+library/TURNITIN+FOR
+STUDENTS+2016+USER+GUIDE.pdf/$FILE/TURNITIN+FOR+STUDENTS+2016+USER
+GUIDE.pdf