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1 General Assessment Guidance
a) This summative assessment 2 is for MN7030 Digital Business Delivery. Some
of the general points for this assessment are given below:
b) The deadline for submission FOR ALL STUDENTS REGARDLESS OF
COHORT is 11.59pm on Sunday 5 th March 2023.  Please note that late
submissions will not be marked.
c) You are required to submit your assessment via online access. Hard copies or
any other digital form of submissions (e.g. via email) will not be accepted.
d) For this coursework, the submission word limit is an absolute maximum, of
2,500 words. The cover sheet, table of contents, executive summary, numerical
tables, diagrams, references, appendices, and annexes are included within the
2,500 word count calculations. You must specify the total word count on the
front page of your report. Sticking to a strict word limit is difficult and an
important skill for you to acquire, so make sure that you write in a concise and
focused manner.
e) Your report should be typed font size 12 and 1.5 line spacing. You must include
a word count at the start of the report.
f) Do not put your name or contact details anywhere on your submission. You
should only put your student number on the cover page to ensure your
submission is recognised in the marking process.
g) A total of 100 marks are available for this module assessment which represents
70% of the total marks for the module.
h) All your references must have correct citations in the main body text and a
complete reference in the list of references using the Harvard Referencing
Format (see https://student.londonmet.ac.uk/library/subject-guides-and-
research-support/referencing-and-copyright/referencing/ for guidance).
i) The University takes academic misconduct very seriously and always seeks to
rigorously protect its academic standards. Plagiarism, collusion, and other forms
of cheating constitute academic misconduct, for which there is an explicit range
of graduated penalties depending on the particular type of academic
misconduct. The penalties that can be applied if academic misconduct is
substantiated range from a reprimand to expulsion in very serious cases and for
repeated instances of misconduct. Guidance on preventing plagiarism is

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available here: https://learning.londonmet.ac.uk/TLTC/learnhigher/Plagiarism/
1 Assessment Brief
1.1 Introduction
This assessment mainly assesses learning outcomes (LO) 1 and 2 of the module but
builds upon LO1 as developed in Assignment 1. On successful completion of the
entire module students will be able to:
 LO1: Critique key practices and theories within the areas of operations
management, service operations, and process management.
 LO2: Critically evaluate the contribution of operations management and
information systems to a business organisation’s performance and strategic aims
 LO3: Critically evaluate the business operations implications of current and
emerging digital technologies as opportunities and threats
1.2 Objective of the assessment
The operations function of any enterprise has a direct and significant impact on the
competitiveness and success of the firm. Upon completion of this project, you will
have gained a deeper understanding of how the goals and objectives of an operation
are created, deliver and realized in the way they do business. This assignment will
draw upon the concepts, theories and models below and how they are deployed in
your chosen company: such as process management, supply chain management
including logistics and integration, lean operations and quality management, Inventory,
capacity and Enterprise resource management, innovation, new product development,
risk and knowledge management.

1.3 Service or manufacturing Organizations
Select an organisation that you can apply what you are learning on this course, and
research relevant articles, you should have at least 10 reference sources and higher
marks will go to the use of good quality operations and information systems journal
references. This could be a service operation, such as a coffee shop, project and
construction companies, other retail or distribution, transport or manufacturing
operation but it has to be one where you can identify the contribution of operations

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management. Students commonly select companies from the following list – but you
may want to do something more original such as an organisation you have worked
for, or admire such as an independent retailer of coffee shop: Tesco, Amazon,
Toyota, ZARA, Starbucks, McDonald’s KFC etc. More original choices usually
produce higher marks but well known organisations can be safer – remember our
discussions of trade offs!
Note: If you pick firms in a complex technology industry select a part of the industry
not the whole supply chain otherwise your work will be too broad and lack analytical
depth. EG, you might choose Apple, but only one part e.g. customer facing retail,
manufacturing or supply chain, but not all! .
1.4 Required in your report:
First study again Learning outcomes 1 and 2. Then study the assignment marking
scheme below (section 3) are two main parts should be answered in your report.
Note that beyond the normal requirements of a report (an executive summary, good
structure and conclusions/recommendations) the core of the marks are for evaluating
the objectives of the selected organisation. You might discuss aspects of operations
and digital strategy, goals and objectives, contribution to competitive priorities, order
qualifiers/winners, customers, and technology. Flowing on from this analysis, in a
strategic sense what is operations and digital management expected to deliver?
Therefore what is the organisation’s operations and digital management required to
deliver? How does Operations and technology management translate these
organisational goals into tangible outcomes and processes?

Essentially address the question how does the operation management of your
organisation deliver on the strategy? What are the opportunities and barriers of
implementing operations management in your chosen company?

1.5 Report Specifications

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An essential feature of the reports is to illustrate how theoretical constructs or
models can help to explain the actions of organisations in practice. You are therefore
advised to read widely. In fact, unless you have read and referenced at least 10
discrete references, it is unlikely that you have done sufficient reading. Beware of
sources from the Internet: apart from reputable and academic references that can be
downloaded through the Internet, most Internet references are not considered
reliable for an academic piece of work. Academic journals generally offer a better
source than textbooks. Some of the suggested journals are as follows (but are not
limited to):
 Journal of Operations Management
https://onlinelibrary.wiley.com/journal/18731317
 International Journal of Operations and Production Management
https://www.emerald.com/insight/publication/issn/0144-3577
 International Journal of Production Economics
https://www.journals.elsevier.com/international-journal-of-production-
economics
 Supply Chain Management: an International Journal
https://www.emerald.com/insight/publication/issn/1359-8546
 International Journal of Services and Operations Management
https://www.inderscience.com/jhome.php?jcode=ijsom
 Journal of Cleaner Production
https://www.journals.elsevier.com/journal-of-cleaner-production
 Production planning & control
https://www.tandfonline.com/toc/tppc20/current
Please use the Harvard referencing system. This requires you to state the surname
of the author(s) in the text of your report, followed by a comma and year of
publication e.g.: “Kraljic (1983) states that….” If you use direct quotes, then the page
number should follow e.g.: Kraljic (1983: 112) “The profit impact of a given supply
item can be defined in terms of volume purchased, percentage of total purchase cost
or impact on product quality or business growth”. Failure to reference properly
constitutes a violation of university regulations i.e. plagiarism and is a serious
offence. In your bibliography you provide the following full details of each reference:

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Kraljic, P. (1983) Purchasing Must Become Supply Management, Harvard Business
Review, Sept. – Oct., pp. 109-117.
This assignment accounts for 70% of your mark in the Digital Delivery module.
2 Report Structure
You should structure your report as follows:
 Report Cover Page
 Table of Contents
 Executive Summary
 Introduction to your chosen organization/firm
 What are the business objectives of your organisation
 Strategically how does operations management aim to deliver on those
objectives
 Tactically what does operation management do to translate those objectives into
performance in real world setting – Critique and employ operation management
concepts , thinking, tools and techniques.
 Finally how does operation management aim for operational excellence to drive
the business forward in the future.
 Conclusions and recommendations (barriers and opportunities)
 References
 Appendices (if using)

3 Assessment Marking Scheme
The assessment is marked out of 100. The following table shows the mark allocation
and the approach required for each section. In the next section you will find the
general Level 7 marking scheme.