Project Management, Data Analytics, Digital Marketing


BPP Business School


MSc Management MSc Management with (Project Management, Data Analytics, Digital Marketing)

Module Code

Project Management, Data Analytics, Digital Marketing

Task 1: Change Analysis and Opportunities (20% weighting, LO1)
• Prepare a clear introduction of your chosen organisation (e.g. the size of the organisation, its
core products and services, and the industry it operates).
• Identify and critically evaluate 3 areas of the organisation that are being impacted by digital
• Finally provide key opportunities that the CIO can take in order to successfully digitally
transform the organisation.

Task 2: Digital Business Agility (30% weighting, LO2)
By leveraging on the model developed by the Global Center for Digital Business Transformation
(2018), advise your organisation on which initiatives and digital technologies can be used by your
chosen company to gain Digital Business Agility.
For each component of the Digital Business Agility Model (i.e., hyperawareness, make
informed decisions and execute fast), you need to provide a proposal on how your organisation will
be implementing new technology trends (e.g., Machine learning, Internet of Things, Artificial
Intelligence, Virtual/Augmented Reality) in order to detect change and adjust their business model to meet future market need.


Task 3: Creating a Digital Ready Culture (25% weighting, LO3)
For this task, you must recommend innovative approach on how your chosen organisation should
install a digital-ready culture to support digital transformation.
Specifically, for this task, you need to advise on how your organisation can create a digital-ready
culture by:
1. Putting customers first
2. Creating a collaborative culture
3. Instilling a culture of innovation
4. Becoming a digital-champion


Task 4: Developing Digital Leadership (15% weighting, LO4)
By using the Goleman’s leadership styles, advise which Goleman’s style leaders within your
organisation need to develop to support its digital transformation. Your arguments need to be
supported by academic literature.
Once you have identified the leadership style that will help your organisation to successfully digitally
transform, advise your organisation on approaches and techniques that can be used to develop this
leadership style in its leaders (e.g., Grow Model).