AssessmentCriteria
LearningOutcomes:KnowledgeandUnderstandingassessedinthisassignment:
 Examinetheskillsandattributesrequiredbyamanagertoleadandmanagepeopleeffectivelyin
aninternationalbusinessandmulti-culturalcontext;anddeveloparangeofintellectual,socialand
practicalskillstoundertaketheleadershipandmanagerialworkinthiscontext.

LearningOutcomes:SkillsandAttributesassessedinthisassignment:
 1.Criticallyevaluatetherangeofmanagementattributes,skillsandbehaviourtoleadandmanage
peopleinaninternationalcontext
 2.Examinemodelsandcompetencyframeworksforleadershipandmanagementof
people;
 3.Assesstheimpactofculturesanddiversityonleadershipandmanagementpractice;
 4.analysetheexternalfactorswhichwillcontextualisetheirownleadershipor
managementpractice;
 5.developappropriateleadershipandpeoplemanagementskillsand,through
assessingtheirownstrengthsandweaknesses,developself-managementskills
 6.workeffectivelyaspartofculturallydiverseinternationalteams.

Feedback/MarkingcriteriaforthisAssignment
 PerformancewillbeassessedusingHBSGradingCriteria(Rubric)
 FeedbackforimprovementwillbegiveninwritingviayourCanvasmodulesitewithin4weeksof
submission
 LatenessPenalty:Foreachdayorpartdayuptofivedaysafterthepublisheddeadline,coursework
relatingtomodulessubmittedlatewillhavethenumericgradereducedby10gradepointsuntilor
unlessthenumericgradereachestheminimumpassmark(UG40/PG50).Wherethenumeric
gradeawardedfortheassessmentislessthantheminimumpassmarknolatenesspenaltywillbe
applied.Ifthecourseworkissubmittedmorethan5daysafterthepublisheddeadline,itwillnotbe
markedandagradeofzerowillbeawarded.Pleasenote:Referredcourseworksubmittedafter
thepublisheddeadlinewillbeawardedagradeofzero(0).”
 Extensions:Studentsdonothaveanautomaticrighttoanextension.Ifyourequireanextension,
thismustberequestedinadvanceofthesubmissiondeadline.Pleasegiveyourreason(s)for
needinganextension.

DetailedBriefforIndividual/TeamAssignment
AssignmentTitle:InternationalLeadershipPortfolio
Descriptionoftheassignment,task,contentandstructure:
Intra-NOW-Worldcasestudy
Intra-NOW-Worldisamulti-nationalcompanythatstartedinthedotcomboomandhasgonefrom
strengthtostrengthoverthelast25years.ItwasstartedinSiliconValleyby,atthetime,25-year-old

AssessmentBrief2022

KarenRobins-UpdatedJune2022
ConnorDayton.Theoriginalproductwasdesignedtohelppeoplefindthebestcurrencyexchange
ratesintheirlocality.

Overthepast25yearsIntra-NOW-Worldhavesuccessfullynavigatedchangestotheirbusinessmodel
andproductoffering,fromcurrencyexchangecomparisonstocryptocurrencybrokeringtocrowd
fundinginitiatives.AllundertheleadershipofConnorDayton.

Intra-NOW-Worldhasstruggledoverthepastfewyearstomaintainitssuccess,andoverthepasttwo
yearshavereportedoveralllossesworldwide.Connorhasconsequentlyagreedtostepasideas
GlobalCEOinfavourofanewGlobalCEOwhowillleadIntra-NOW-Worldoverthenext5years.

Intra-NOW-WorldhasofficesinHongKong,Australia,SouthAfrica,NewYork,London,Frankfurt,
DubaiandSaoPauloaswellasitsHQinSanFrancisco.

Intra-NOW-World’sboardisatacrossroadsastheydecidewhotochooseasthenewGlobalCEO.
ConnorDaytonwasknownasaTransformationalLeader.

Inacontextwheretherearesaleslosses;lackofconfidenceinthecompanybyinvestors;disquietin
theregionalofficesandkeymanagerseitherbeingpoachedordecidingtomovetoothercompanies.
Thenextleaderhasalottocontendwithandimmediatepressuretoachieveresults.

Usethe4leadershipcandidateprofilesandthequestionsbelowtowriteareport.
Part1(max2000words)
1. ChoosethecandidateyouthinkismostsuitablefortheLeadershiprole.Explainyour
assessmentofwhytheyarethemostsuitable–indicatewhatleadershiptraits/styles
/experienceetc.theyhaveexhibitedintheircurrentroleorbackgroundandexplainhowthis
wouldbesuitableforwhatIntra-NOW-Worldnowfacesintheyearsahead.Useresearchand
theorytosupportyourassessments.
2.Analyseyourchosencandidate’sdevelopmentareas.Explainyourassessmentoftheir
developmentareas,consideringwhethertheycouldbeahinderancetoIntra-NOW-World’s
futuresuccess,consideranyculturalissuesyoufeeltheymayface,basedonthecandidates
andtheglobalnatureofIntra-NOW-World.Pleaseuserecognisedtheorytosupportyour
assertions.Concludewithyourrecommendeddevelopmentplanforthecandidate.

Part2(max1000words)
3.CompleteyourownLeadershipProfileandPersonalActionPlan-whatyouwilldointhefirst6
monthsaftergraduationtodeveloptotheleadershiproleyouwantortoprogressinthe
currentornextleadershiproleyouwant.Yourprofileanddevelopmentplanshouldbebased
onthein-classweeklyreflectionexercises.

Anyspecificinstructions:
TheHBSGradingCriteria(rubric)willevidencehowmarksareawardedforindividualpartsof
theassignmenti.e.PresentationandStructure,IntellectualCuriosityandReferencing,Content,

AssessmentBrief2022

KarenRobins-UpdatedJune2022
Analysis,Discussion
Thecandidateprofileswillbeprovided.
Studentswillcompletevariousleadershipdevelopment/reflectionexercisesduringthemodule.
Examplesofreports,profilesandactionplanswillbegivenduringthemodule.Noprescriptivetemplates
willbegiventothestudents.
Theportfoliois100%ofthemarks.
REFassignmentiscorrectionoftheoriginal+additionalreflectionquestion‘whathaveyou
changedinyourapproachtothequestionandwhy?’

AssessmentBrief2022

KarenRobins-UpdatedJune2022
AcademicIntegrity,PlagiarismandEssayMills
 YouareNOTallowedtocopyanyinformationintoyourassignmentwithoutusingquotation
marksandareference–thisis‘plagiarism’(atypeofacademicmisconduct).
 YouareNOTallowedtocopyfromotherstudents(orallowotherstudentstocopyfromyou)–
thisis‘collusion’.

 YouareNOTallowedtocopyfromyourownassignmentsonothermodules–thisis‘self-
plagiarism’.

 YoumustNEVERbuyassignmentsfromwebsites(essaymills)–thisiscalled‘contract
cheating’anditisnowillegalintheUK.
 Ifyoucommitacademicmisconduct,yourmarkwillbereduced,andyouwillfacedisciplinary
actionforrepeatoffences.
Contactacademic-skills@herts.ac.ukifyouareunsureoftherulesorhowtoavoidacademic
misconduct,andyouwillreceivehelp.

StudentSupportandGuidance
 Forfurtherhelponmodulecontentandassignmentdetails,contactyourModuleLeaderinhis
orherdrop-in/officehoursorbyemail.
 UsetheLearningOutcomesandHBSGradingCriteria(Rubric)tohelpinformyouofthe
expectationsoftheassessment.
 UseCASE(CentreforAcademicSkillsEnhancement)websiteresources:
http://go.herts.ac.uk/CASE.AttendCASEworkshopsanddrop-instodevelopacademicskills
tomeetHBSexpectations(seetimetableonCASEwebsitehomepageordrop-intoCASEin
L064,intheLRC).
 VisittheAcademicEnglishforBusinessProgrammeSitefortipsondevelopingyouracademic
Englishandcontacthbsacademic-english@herts.ac.ukifyouhaveanyquestions.
 ForhelpwithTurnitin,lookforthe“Checkyourwork(TurnitinOriginalityReport)”practice
assignmentintheAssignmentsectionofallofyourmodules.Forhelpwithunderstanding

plagiarismandhowtomakechangestoyourassignment,contacthbsacademic-
[email protected].

 UsetheOnlineLibrarytoaccessqualitybusinessinformationresources:
o LibrarySearchwillhelpyoufindbooks,journalarticlesandmore.
o UsetheSubjectToolkitforBusinesstoaccesstoindustrystandarddatabases.
o UseLibrarySkillUPforguidanceforsearchingandreferencing.
o Gethelp:useSkilIUPmodulechat,visittheStudySuccessHub,orbookan1:1witha
librarian.

TherelevantHBSGradingCriteria(Rubric)foryourassignmentshouldbeaddedasatableimmediately
belowtheassignmentdescription.IfyouareunabletofindtheGradingCriteria(Rubric),pleasecontact
yourModuleLeader.