University
Subject
Module Code
1. General Assessment Guidance
- Your summative assessment for this module is made up of one document containing two parts, Coursework and Presentation slides submission, which accounts for 100% of the
- Please note late submissions will not be
- You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive ) will not be accepted.
- For coursework, the submission word limit is 3000 You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. The presentation has no word limit. Moreover, the mark allocation table below can help in deciding how many slides .
- Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking
- A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this
- You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of
You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: : http://bpp.libguides.com/Home/StudySupport
- BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry
- You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief
This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.
PART A – BUSINESS REPORT (70 MARKS)
In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.
PART B – POWERPOINT PRESENTATION (30 MARKS)
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. Models of Strategic Purpose: Ethics and CSR Sustainability discussed in the module will be used.
ZARA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK (This book
can be found online)
Core Text: De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire
IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH ABOUT THIS COMPANY.
ZARA MANAGEMENT CONSULTANCY REPORT
PART A- Business Report (3000 words) – 70 MARKS
In the role of a Management Consultant, you are required to undertake a strategy upgrade of ZARA and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least THREE Global Entry Strategies should be evaluated in the report.
· Task 1 -The External and Internal Environment (15 Marks; LO1)
- Identify and critically analyse the external and internal environment for Zara using relevant
- Determine Zara’s current sources of competitive advantage from the environmental analysis and critically evaluate how they maintain and build on this competitive
Support your arguments with academic literature and references to other similar real companies.
· Task 2 – Strategy in the Global Environment (15 Marks; LO3)
- Using a relevant model for analysing how organisations enter foreign markets, critically evaluate the motives for Zara’s Global expansion and explain how this impacts their overall company
- Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies), which Zara can use in a better way to enter and compete in the global environment.
- Use the Environmental Analysis conducted above to provide a brief justification of the Global Entry Strategies suggested.
Support your arguments with academic literature and references to other similar real companies.
· Task 3 – Corporate Strategy (15 Marks; LO2)
- Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so
- Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.
Support your arguments with academic literature and references to other similar real companies.
· Task 4 – Strategic Purpose – Ethics and CSR (15 Marks; LO4)
- Using a relevant theoretical model, analyse and evaluate Zara’s CSR
strategy.
- Using theories, identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address
Support your arguments with academic literature and references to other similar real companies.
Presentation and Structure (10 Marks) Assessment Self-Evaluation (N/A)
You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.
Word count: 3000 words
Your report structure should include the following sections: Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1 – The External and Internal Environment Task 2 – Strategy in the Global Environment Task 3 – Corporate Strategy
Task 4 – Strategic Purpose Conclusion
References
Assessment Self-Evaluation Appendix (if appropriate)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
Assessment Task | Module Topics | Marks | Module LOs |
Task 1 – The External & Internal Environment | External Analysis – Opportunities and Threats
Internal Analysis – Distinctive competencies, profitability and competitive advantage |
15 | LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy. |
Task 2 – Strategy in the Global Environment | Strategy in the Global Environment – profit growth through global
expansion |
15 | LO3: Evaluate the implications of global strategy to management practice within a business environment. |
Task 3 – Corporate Strategy | Corporate Strategy – diversification, integration and outsourcing | 15 | LO2: Critically evaluate both Corporate strategic direction and strategic options in complex business environments. |
Task 4 – Strategic Purpose | Ethics and CSR | 15 | LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context. |
Report Presentation and Structure | 10 | ||
Total | 70 |
PART B- POWERPOINT PRESENTATION – 30 MARKS – LO4
Your PowerPoint presentation should contain the following: –
Slides | Content | Marks |
1 | Title of presentation Student SRN No
Date |
N/A |
2 | Agenda/Table of Contents | N/A |
3 | Define the United Nations Sustainable Development Goals | 2 |
4 | Identify, analyse, and evaluate the Decent Work and Economic Growth of the UN Sustainable Development Goals as a form of Sustainability in relation to how the organisation can consolidate and sustain its growth. | 6 |
5 | Identify, analyse, and evaluate the Gender Equality of the UN Sustainable Development Goals as a form of Sustainability in
relation to how the organisation can consolidate and sustain its growth. |
6 |
6 | Identify, analyse, and evaluate the Sustainable Cities and Communities of the UN Sustainable Development Goals as a form of Sustainability in relation to how the organisation can consolidate
and sustain its growth. |
6 |
7 | Conclusion | N/A |
8 | References | 5 |
N/A | Overall presentation and structure | 5 |
TOTAL | 30 MARKS |
Please copy and paste your PowerPoint presentation slides in slide number sequence (one after another) as the last appendix at the end of the report so that only one document, in the form of the Report plus the PowerPoint presentation, is submitted.
If you have any further questions about this coursework assignment, please contact the module leader or the tutor.
PART B – POWERPOINT PRESENTATION
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
Assessment Task | Module Topics | Marks | Module LOs |
In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their
growth and |
Strategic Purpose – Ethics and CSR (Corporate Social Responsibility) | 30 | LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context. |
profitability. Models of Ethics, CSR and Sustainability discussed on the
module will be used. |
|||
Total | 30 |
1. Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the guidelines, marks and marking rubric:
Assignment task | Fail (0-39%) | Low Fail (40-49%) | Pass (50-59%) | Merit (60-69%) | Distinction (70-100%) |
1. Task 1 of the report (15% weighting, LO1) | Guidelines:
· Identify and critically analyse the external and internal environment for Zara using relevant models.
· Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage. |
||||
Weak knowledge of | Limited knowledge of | Satisfactory knowledge | Good knowledge of | Excellent information | |
the Internal and | the Internal and | of models analysing the | models in exploring and | and knowledge which | |
External Global | External Global | internal and external | analysing the Internal | deeply explores and | |
Environment, which | Environment, which | Global environment. | and External Global | analyses the Internal | |
some omissions and/or | begins to explore and | Exploring and analysing | Environment, its theory | and External Global | |
lack of models of the | analyse the Global | competitive | issues with | Environment, its theory | |
analysis of the Global | Environment using | advantage(s) arising | considerable originality | and Models with clear | |
environment showing | Models with some | with some originality, | and autonomy. | originality and | |
an inadequate | originality and lacking | detail and autonomy. | detailing competitive | autonomy, detailing | |
knowledge, omissions | and or showing limited | Satisfactory critical | advantage(s) arising | competitive | |
and or lack of | identification of | evaluation supported | and how to maintain | advantage(s) arising | |
application of the | competitive advantages | by solid, well-reasoned | these competitive | and how to maintain | |
critical analysis and or | arising and how they | arguments | advantages | these competitive | |
competitive | can be maintained. | advantages. | |||
advantages arising | |||||
from the analysis of | |||||
the Global | |||||
Environment. | |||||
2. Task 2 of the report (15% weighting, LO3) | Guidelines:
· Using relevant models for market entry, critically evaluate the motives for Zara expanding internationally and explain how this impacts their overall company strategy. |
· Provide justified recommendations for the different strategies Zara can use to enter and compete in the global environment. | |||||
Weak knowledge and lack of Market Entry Models based on the motives for entry and general entry strategies which fails to explore and analyse market entry models, showing an inadequate knowledge and omissions. to the thoughts and practices related to market entry required. | Limited knowledge of market entry models based on the motives for entry and general entry strategies which begins to explore and analyse market entry models. Lack of recommendations of entry models supported by reasoned arguments.
. |
Satisfactory knowledge of market entry models based on the motives for entry and general entry strategies.
Emerging application of thoughts and practices at the forefront of the theory of global entry strategies. Satisfactory recommendations supported by solid, well-reasoned arguments. |
Good knowledge which critically analysis Market Entry Models based on the motives for entry and general entry strategies.
Emerging application of thoughts and practices at the forefront of the theory of global entry strategies. Good recommendations supported by solid, well-reasoned arguments |
Excellent information and knowledge which deeply explores and critically analyses the Market Entry Models derived from the motives of entry and general entry strategies. Emerging application of thoughts and practices at the forefront of market entry.
Excellent recommendations supported by solid, well- reasoned arguments with clear originality and autonomy, detailing how the entry strategies can be set up. |
|
3. Task 3 of the report (15% weighting,
LO2) |
Guidelines:
· Evaluate and critically analyse how Zara can improve its supply chain globally. · Provide recommendations as to how Zara can increase their profitability using relevant models. |
||||
Weak knowledge and lack of understanding of Corporate Strategy | Limited knowledge of different aspects Corporate Strategy with | Satisfactory knowledge of different aspects of Corporate Strategy | Good knowledge which critically analysis different aspects of | Excellent information and knowledge which deeply explores and |
Models which fails to explore and analyse corporate strategy, showing an inadequate knowledge and omissions in the discussion of corporate strategy to the thoughts and practices related to corporate strategy. | models of corporate strategy. Lack of originality, detail and autonomy.
No recommendations within the corporate strategy through reasoned arguments. |
using models. Explores and analyses the theory of corporate strategy with some originality, detail and autonomy.
Satisfactory recommendations supported by solid, well-reasoned arguments. |
corporate strategy with Corporate Strategy Models that show how the organisation can expand.
Emerging application of thoughts and practices at the forefront of corporate strategy. Good recommendations supported by solid, well-reasoned arguments |
critically evaluates the different aspects of corporate strategy with Corporate Strategy Models that show how the organisation can expand.
Emerging application of thoughts and practices at the forefront of corporate strategy. Excellent recommendations supported by solid, well- reasoned arguments with clear originality and autonomy, detailing how the corporate strategies can be set out. |
|
4. Task 4 of the report (15% weighting, LO4) | Guidelines:
· Using a relevant theoretical models analyse and evaluate Zara’s CSR strategy. · Using Models, Identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations. |
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Weak knowledge and lack of understanding of Strategic Purpose – Corporate Social Responsibility (CSR)
and Ethics, showing an |
Limited knowledge of different aspects Strategic Purpose – Corporate Social Responsibility (CSR) and
Ethics. Lack of |
Satisfactory knowledge of different aspects of Corporate Social Responsibility (CSR) and Ethics with models.
Explores and analyses |
Good knowledge which critically analyses different aspects of Corporate Social Responsibility (CSR) and
Ethics with models that |
Excellent information and knowledge which deeply explores and critically evaluates the different aspects of
Strategic Purpose – |
inadequate knowledge | originality, detail and | the theory of CSR and | show how the | Corporate Social | ||||
and omissions in the | autonomy. | Ethics with some | organisation can | Responsibility (CSR) and | ||||
discussion of Corporate | No recommendations | originality, detail and | resolve ethical issues. | Ethics that show how | ||||
Social Responsibility to | within the Strategic | autonomy. | Application of emerging | the organisation can | ||||
the thoughts and | Purpose – Corporate | Satisfactory | thoughts and practices | resolve. | ||||
practices related to | Social Responsibility | recommendations | at the forefront of | Application emerging | ||||
Corporate Social | (CSR) and Ethics | supported by solid, | Strategic Purpose (CSR | application of thoughts | ||||
Responsibility and | through reasoned | well-reasoned | and Ethics). | and practices at the | ||||
Ethics. | arguments. | arguments of CSR and | Good recommendations | forefront of Strategic | ||||
Ethics within the | supported by solid, | Purpose (CSR and | ||||||
discussion. | well-reasoned | Ethics). | ||||||
arguments within the | Excellent | |||||||
discussion. | recommendations | |||||||
supported by solid, well- | ||||||||
reasoned arguments | ||||||||
with clear originality | ||||||||
and autonomy, | ||||||||
detailing how the | ||||||||
Strategic Purpose (CSR | ||||||||
and Ethics) can be used | ||||||||
to generate sustainable | ||||||||
growth. | ||||||||
Report – Presentation and Structure (10%) | Guidelines:
· Clear structure and layout · Writing style: professional and concise · Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard |
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referencing style throughout report and appendices | ||||||||
Weak references with errors or inconsistencies. | Limited appropriate | Satisfactory | with full | Good with precise, full and appropriate references. | Excellent with precise, | |||
references with minor
errors. |
and appropriate
references. |
full and appropriate
references. |
||||||
Inadequate structure and expression. | Limited structure and expression. | Satisfactory structured layout and mainly accurate expression. | Well-structured layout and professional and accurate expression. | Outstanding structured
layout and professional and accurate |
||
expression. | ||||||
5. POWERPOINT PRESENTATION (30% weighting, LO4) | Guidelines:
· Identify, analyse and evaluate the UN Sustainable Development Goals entry strategies identified in the report for the global presence of Zara. · Appropriate Harvard referencing, range and credibility of the sources used, correct application of Harvard referencing style throughout the presentation and speaker notes. · Overall presentation and structure of the PowerPoint slides. |
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Weak knowledge and lack of analysis of sustainability in the growth of the organisation in the global context
Weak references with minor or insignificant errors or omissions. Lacking credibility Weak overall presentation and structure. |
Limited knowledge on the analysis of sustainability in the growth of the organisation in the global context using aspects of the UN Sustainable Development Goals identified.
Limited and full and appropriate references and notes with minor or insignificant errors Limited overall presentation and structure. |
Satisfactory outline on the analysis of sustainability for the growth of the organisation in a global context, using aspects of the UN Sustainable Development Goals identified
Satisfactory with precise, full and appropriate references and notes. Limited overall presentation and structure. |
Good outline knowledge which critically analyses the sustainability for the growth of the organisation in a global context using aspects of the UN Sustainable Development Goals identified
Good with precise, full and appropriate references and notes at a high standard. Good overall presentation and structure. |
Excellent information and knowledge which deeply explores and critically analyses the analysis of sustainability for the growth of the organisations in a global context, using aspects of the UN Sustainable Development Goals identified
Excellent with precise, full and appropriate references and notes at near-publishing standard. |
Excellent overall presentation and structure. | |||||
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